November 2, 2023
How to Create An Authentic Narrative When Marketing Real Estate Properties

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Regardless of your industry or category, creating an authentic narrative is key to any brand or organizations’ marcomms strategy. In the competitive world of real estate, industry leaders have mastered the art of showcasing properties in a compelling way while maintaining authenticity for each establishment. From identifying a property’s unique attributes to fostering partnerships with like-minded brands, read on to learn the pillars of effective real estate storytelling.

Emphasize distinctive qualities

“When pitching real estate, it is always critical to create an authentic narrative and we do this by highlighting the unique attributes of a building or a development. Our team works on commercial, residential and hospitality projects around the world and one way to ensure an authentic narrative and control it is to understand the building’s competitive landscape and to showcase what makes you unique. Outdoor space, unique amenities, private club access or other features of a development that make it stand out, is the best way to cut through the clutter and really make your property shine.

The above is a photo of the Piazza Alta condominium building developed by Post Brothers in Philadelphia-we have watched the building get recognition for its design and amenities including its signature rooftop pool deck overlooking the Philadelphia skyline.” -Sarah Berman, Founder & President, The Berman Group


Image Courtesy of Post Brothers