Senior Account Executive
Sherri serves as a Senior Account Executive with nearly a decade of experience representing The Berman Group’s trade association clients. Sherri specializes in the proactive and detail-oriented management of large trade associations, carrying out their day-to-day operations and acting as a go-to resource for Board members, committees and association members and sponsors.
Sherri also has also served as the lead for many of The Berman Group’s priority event accounts and has over 10 years of experience overseeing the seamless execution of major special events, conferences workshops, property tours, golf outings and virtual programs. In this role, Sherri develops comprehensive event management plans detailing key tasks, deliverables and deadlines, and works closely with clients to oversee digital event communications, provide pre- and post-event progress reports and ensure the delivery of flawless events. She has managed the Real Estate Lenders Association’s (RELA) National New Year’s Event since 2013. Sherri’s detail-oriented approach to the onsite management of the event has ensured that all logistical aspects of the event remain behind-the-scenes and that the client has been able to enjoy the event with their guests. Sherri also manages and staffs all in-person and virtual events for the Boston Chapter of RELA and has strong relationships with the real estate lending community in the Boston region as well as nationally.